The operations partner for K-12 EdTech companies.
Whether you're starting or scaling, we build, fix, and run your entire ops function.
Broken ops don't announce themselves. They just quietly cost you customers, cash, and credibility.
Services
The full operations stack.
Every function covered. Embedded inside your team or handled from the outside — whichever fits.
GTM and Revenue Operations
CRM architecture, pipeline design, and the full lead-to-renewal cycle — built and run inside HubSpot.
Finance Operations
Billing, AR/AP, collections, and finance stack integration that keep cash flowing and the picture clean.
Customer Operations
Onboarding, support, and retention infrastructure that keeps customers — and doesn't depend on one person.
Systems and Automation
Your CRM as the central hub. Tools that talk to each other and workflows that run themselves.
EdTech Compliance
DPAs, security questionnaires, RFPs, and FERPA/COPPA support — so selling into districts isn't a bottleneck.
People and Team Operations
Hiring, training, KPIs, and org design for ops teams built to actually perform.
How we work
No learning curve. No theater.
Embedded or external
We work the way you need us to. Fully embedded inside your team or handling specific functions from the outside.
Built for EdTech
We know K-12. The long sales cycles, the budget windows, the layers of approvals, and the operational reality of selling into schools. No learning curve.
Ops built from scratch or fixed from within.
We've built ops from zero and rebuilt ops that were broken. Whatever state your operations are in, we start there.
Senior ops expertise, without the US-market overhead.
Philippines-based team, US hours, senior-level execution. You get exceptional work at a cost structure that makes sense for where you are as a company.
Built by someone who's done it.
Friven was founded by an operations leader with 14 years of SaaS experience, including 5 years inside K-12 EdTech — where she worked her way up to VP of Operations and helped scale a company from under a million to over ten million in annual revenue before its acquisition in 2024.
Ready to get your ops running?
Tell us where you are and we'll take it from there.
hello@frivenops.com